5 Email Marketing Resolutions for a Profitable 2025
It’s 2025. If you’re still treating email marketing like it’s stuck in 2015, it’s time for a wake-up call. This isn’t just about setting fluffy resolutions that sound good on paper, it’s about taking decisive, strategic action to ensure your emails don’t get ignored or, worse, land in the spam folder. Email marketing isn’t dead, but half-hearted efforts are.
Here’s what you need to focus on this year to stay relevant, profitable, and ahead of the curve.
1. Personalization: Stop Being Lazy About It
Yes, personalization is important—but let’s be honest. Slapping someone’s name into the subject line and calling it a day isn’t cutting it any more. If your emails feel like cookie-cutter templates, your audience is tuning out.
Here’s how to actually personalize:
- Stop Generic Segmenting: Breaking your audience into broad categories like “male” or “female” isn’t good enough. Drill down into behavioural and purchase data to create meaningful groups.
- Use Dynamic Content Properly: If your emails aren’t adapting to the recipient’s specific interests, you’re leaving money on the table.
- Focus on Timing: Sending the right message at the wrong time is as useless as sending no message at all.
And no, you don’t need a massive budget for this. Tools like Klaviyo make advanced personalization accessible (so use them!). The bottom line? Treat your customers like individuals or risk losing them.
2. Automation: No More Excuses
If you’re still sending every email manually or relying on inconsistent campaigns, you’re wasting precious time and leaving potential revenue on the table. Automation isn’t just convenient—it’s essential for scaling your business.
Here’s where most people fail:
- Weak Welcome Series: A boring, generic “Welcome to our list!” email is worse than nothing. Your welcome series needs to introduce your brand, highlight your value, and build excitement from the get-go.
- Half-Baked Cart Abandonment Reminders: Sending one lonely reminder isn’t enough. Build a sequence that gradually increases urgency and addresses potential objections.
- Post-Purchase Follow-ups That Do Nothing: “Thanks for your purchase” is the bare minimum. Use post-purchase emails to upsell, cross-sell, and gather reviews.
Set it up. Test it. Refine it. You’re out of excuses.
P.S. If you need help with this, I have something up my sleeve coming later this month.
3. A/B Testing: Stop Guessing, Start Knowing
If you’re not A/B testing, you’re relying on guesswork and that’s amateur hour. Every email campaign you send without testing is a missed opportunity to improve.
Here’s where most marketers go wrong:
- Testing Too Many Variables: Keep it simple. Test one element at a time – subject line, CTA, or image placement (so you know what’s driving the change).
- Ignoring Results: Testing is pointless if you don’t analyse the results and adapt. Track your metrics and use them to inform future decisions.
- Skipping Relevance: Don’t test for the sake of it. Choose experiments that could lead to significant improvements in open rates, click-throughs, or conversions.
And don’t dive into this before you have enough people on your list, you need some actual numbers to rely on data you’re making decisions with.
4. Evergreen Content: Stop Chasing Trends
Too many marketers waste time crafting emails that only work for a week or two. If your emails aren’t working for you long-term, you’re spinning your wheels. Evergreen content is the smarter, more efficient way to keep sales coming in.
Here’s how to fix it:
- Quit Focusing on Fads: Stop chasing trendy topics that lose relevance in a month. Focus on what your audience always cares about.
- Repurpose Smartly: Don’t just recycle content for the sake of it. Adapt it to fit the platform and your audience’s evolving needs.
- Invest in Quality: Evergreen doesn’t mean bland. Craft high-value, engaging emails that people will want to save, forward, or revisit.
You want to think long-term with evergreen content. Trends fade, but creating timeless content pays.
5. Measure Success: Stop Ignoring the Data
If you’re not measuring your results, you’re flying blind. Worse, you’re wasting time and effort on campaigns that might be failing. Metrics matter, and it’s time to take them seriously.
Here’s the tough love:
- Open Rates Aren’t Enough: They’re a vanity metric unless paired with click-throughs and conversions.
- Analyze Conversion Data Religiously: If your emails aren’t driving sales or signups, something is broken.
- Iterate Relentlessly: Stop doing the same thing over and over and expecting different results. Use your data to adjust and improve.
This isn’t optional. If you want 2025 to be profitable, you need to treat your email marketing like the revenue-generating machine it is.
If you need somewhere to start measuring all this data, then check out my Email Marketing Hub, it makes it easy to store this information in a single place and make decisions.
Let’s Make 2025 the Year of Profitable Emails
There you have it—five email marketing resolutions to elevate your email marketing game. Whether you’re just starting out or looking to fine-tune your strategy, these tips will help you build stronger customer relationships and boost your bottom line.
Ready to Start Implementing These Resolutions?
Hey there, fellow e-commerce entrepreneur! Imagine waking up to sales notifications without lifting a finger. Sounds dreamy, right? By subscribing to my mailing list, you’ll get exclusive access to actionable email marketing tips, evergreen strategies, and personal insights from my own journey.
Let’s transform 2025 into your most profitable year yet.
If you need help implementing these resolutions (or your own), I’d love to explore how I can help, email andrew@mrandrewgeorge.com and let’s chat about how I can help.
