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Klaviyo Email Marketing for E-Commerce Businesses – Andrew George

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I used to think I was just bad at social media. A

I used to think I was just bad at social media.

After the summit, I made a decision: I wanted to get serious about visibility.
Not just posting more, but actually connecting with people, being more present, and finding a way to show up that felt like me.

That’s when this visibility sprint popped up, right at the perfect time, in the middle of my own social overhaul.
And honestly? It made coming up with what to post so much easier.

Instead of hiding behind overthinking, I just started posting.
Sharing stories. Being honest. Talking to people.
I committed to being more social , and I’ve seen a huge difference.

💬 More conversations
📈 More interaction
🔥 More confidence
And maybe most surprising of all?
I’m actually enjoying it.

This sprint reminded me that you don’t have to post every day or go viral to make an impact.
You just have to show up with intention, consistency, and a bit of personality.

I’ve got so many ideas now, and I’m excited to see what happens when I keep going.

Huge thanks to @lisajohnsonstrategist for the push I didn’t know I needed.

This one gets me every time. It’s easy to think

This one gets me every time.

It’s easy to think you’re playing it safe by following what everyone else is doing, copying what’s working, saying what you’re “supposed” to say, building your business like a checklist.

But honestly?
Conforming is exhausting.
And it doesn’t get you where you actually want to go.

The real courage?
→ Is saying “this doesn’t work for me” and choosing your own path.
→ Is building a business that feels like yours — even if it looks different to everyone else’s.
→ Is trusting that being you is more than enough.

If you’re trying to do this your way and it feels messy or slow… keep going. That is the brave part.

What makes my business different? I’ve actually

What makes my business different?

I’ve actually run a handmade business.

Not just taught the theory.
Not just posted Pinterest quotes about "community over competition."
I’ve been in the thick of it, sourcing materials, taking product photos on the floor, wondering if Royal Mail were actively trying to ruin my day.

So when I help other makers with marketing and automation, I’m not guessing.
I get it.

And I built this business, the coaching, the strategy, the support because I’ve been on the receiving end of advice that made me feel like I didn’t belong.

I’ve worked with experts who made me feel small.
Who told to abandon everything I love.
Who pushed cookie-cutter strategies that crushed the parts of my business I actually loved.
And for a while, I believed them. I thought maybe I wasn’t cut out for this.

But then I remembered why I started in the first place.

To build something that fits my life.
To create work I’m proud of.
To help others do the same, without having to sacrifice their values, joy, or sanity to get there.

That’s why I’m different.

I don’t just give you strategies that look good on paper.
I help you build something real. Something that works for you.

Because I’ve been where you are, and I know what it takes to move forward when you’re feeling stuck, unseen, or just completely overwhelmed.

And I’ll never make you feel small for dreaming big.

ICYMI: Here’s what went down in my world this we

ICYMI: Here’s what went down in my world this week 👇

💭 Talked about trend-chasing in business
I see so many brilliant makers jumping from platform to platform, product to product, hoping for that one quick win. But if you’d stuck with just one thing for six months? You’d probably be a lot further along.

🎤 Announced that I’ve been picked to speak at the Festival of AI
Still slightly panicking. Still massively proud. I’ll be sharing how AI can actually support small business owners (without making everything feel robotic).

🧊 Revealed 5 things you might not know about me
Includes: hating tea AND coffee, being told to leave maths class, and swearing I’d never go live… fast forward to hundreds of lives, a podcast, and speaking gigs. Wild.

📣 Shared why I started my business in the first place
Spoiler: it wasn’t for the money. It was about creating something that actually felt mine — and helping others do the same.

🧵 Plus: Some cracking DMs this week from people saying “this really hit home.”
(If that was you, thank you. You made my week.)

👉 Your turn: What was a win or aha moment you had this week?

Running a small business is no joke. Staying consi

Running a small business is no joke.
Staying consistent with your content, keeping the orders flowing, learning the tech, showing up even when it’s hard… it takes grit. It takes heart.

And these two? They show up every single week — not just for their business, but for themselves. For their growth. For the long game.

👩‍🔬 @sunburstsoaps – Debbie makes the most gorgeous handmade soap, and I’ve seen her go from uncertain to unstoppable. She’s building systems, learning marketing, experimenting with video, and doing it her way. Her products are beautiful, but honestly? Her consistency is what blows me away.

🔥 @simply_sweet_by_b & @threenailfaith – Brandi runs not one but TWO product-based businesses — firefighter gifts and Christian planners — and she’s doing it all with focus, strategy, and heart. Every time she speaks, you know she cares deeply about her customers, and she’s putting in the work to grow sustainably.

If you’re looking for small biz owners to watch, support, and be inspired by, start with these two.

At Atomicon 2024, I sat in the audience, inspired

At Atomicon 2024, I sat in the audience, inspired by @andrewandpete talking about big dominos, and set a goal to finally speak somewhere in-person.

I didn’t tell many people.
It felt big.
Scary.
Unlikely.

And with Atomicon 2025 just a few weeks away… I genuinely thought I’d missed it.
I figured it would have to wait until next year.

Another one of those “nearly but not quite” dreams.

But then — just in time — it happened.

This October, I’ve been invited to speak at the Festival of AI.

I’ll be sharing how I use AI as my personal support system to plan my days, troubleshoot the moments that trip me up, and reflect on each week so I can show up each week a little better than the one before.

From being laughed at during school presentations...
To swearing I’d never go live...
To hundreds of Facebook Lives, thousands of videos, a podcast, and now, a proper stage.

If you’ve got a goal that feels just out of reach, don’t count yourself out too soon. You never know what might fall into place just in time.

#consistentwithlisajohnson

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